Strategy: Show that Whole Foods has healthy, tasty options that bring people together, no matter the occasion.
The work: With my creative team, I developed the concepts and wrote the ads that ran on TV, out of home, and in print.
Role: Copywriter
Farm-to-table isn't just a healthy idea, it's a happy idea. Nothing communicates happiness better than a video with a catchy song and a glimpse of a goat. I wrote the spot, but didn't write this familiar ditty.
Holiday grocery shopping can be stressful. Fortunately, Whole Foods Market is the place for anyone who wants to please the tastes of everyone.
Ahhh the holidays. For some, they are the most dreaded time of the year. But these videos remind you that when holiday mishaps happen, all you need is love . . . and a little Whole Foods Market.