Challenge: Dockzilla needed to show its audience what makes its loading docks and ramps one of a kind. The problem: the products ship directly from the manufacturer, so they’re hard to film.

Strategy: The direction was to feature the client in the spots, explaining his own docks and ramps.

The work: When the client mentioned that Dockzilla had scaled models, our team knew we had our set. I came up with the ideas for all of the spots, wrote the scripts, and guided the producer on which props to buy. Give creatives a set of miniature loading docks, and this is what happens.

The results: After the first two videos, the client received such positive feedback that he asked for two more.

Role: Associate creative director and writer