CPC
Video
CPC makes fluid handling connectors. After significant changes in their operations, they needed a video to communicate their investment in their company and their continued commitment to their customers.
CPC: The happiest place on earth to work
CPC wanted an “out of this world” recruitment video. That’s exactly what we gave them.
With the introduction of their new MicroCNX connector, CPC was positioned to make the standard method for connecting tubes, tube welding, obsolete. We created a campaign to announce one of the biggest product launches in their history.
To generate curiosity and excitement, the End of the Weld campaign included teaser ads in print publications and across various social media sites.
Teaser ads brought our audience to a landing page.
We used the landing page to continue teasing the launch of MicroCNX as the release date approached. Upon arriving at the landing page, our audience could sign up to receive more information about updates and product release information.
An email teaser.
We used the same forms of media to announce the launch of MicroCNX.
The launch also included sending select audience members sample kits to experience MicroCNX for themselves. In the end, it was one of CPC’s most successful product launches ever.