Role: Creative director and writer (videos); Creative director on direct mail and email
Tax-Efficient Withdrawal Video: I wrote the script for this video, which focuses on tax-efficient withdrawals as part of the Ameriprise® Premier Retirement Income service, turning a complex retirement-income strategy into a story clients could follow.
I wrote the script for this companion video, which focuses on adaptive withdrawals as part of the same Ameriprise® Premier Retirement Income service, turning a complex retirement-income strategy into a story clients could follow.
Securities-Based Lending Direct Mail and Email: I directed the creative for a direct mail piece and emails on securities-based lending, ensuring the story and visuals were clear and met Ameriprise brand standards.
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Securities-Based Lending Email