3M needed an integrated campaign to market multiple car wrap films to luxury owners and buyers. They wanted to speak to auto enthusiasts' desire for originality and protection. We wanted to grab attention. We both won.
We called our campaign “Follow your instincts” to speak to auto enthusiasts' innate desire to keep their vehicles protected, comfortable and always looking their best.
Carousel Ad
Digital display ad
Digital display ad
Digital display ad
Digital display ad
Digital display ad
Digital display ad